Domain parking involves registering a domain without actively using it for a website or online services. Instead, the domain is "parked" with a placeholder page that may display ads or simple text like "Coming Soon."
Is Domain Parking Worth It?
Domain parking can serve several purposes:
Holding a Valuable Domain
If you’ve secured a valuable or strategic domain, parking ensures it’s reserved until you’re ready to use it, preventing others from acquiring it.Generating Revenue
Some services allow you to display ads on parked domains. If the domain receives traffic, you may earn small amounts of passive income. However, income from parking ads is usually minimal unless the domain has significant traffic. Two popular domain parking providers are Above and ParkingCrew.Meeting auDA Allocation Rules
Displaying relevant ads on a parked domain through providers like Above and ParkingCrew can help meet auDA allocation rules by demonstrating that the domain is being used to offer relevant services associated with the domain.Domain Flipping
Domain parking is helpful if you plan to resell the domain (a practice known as 'domain flipping'). By parking the domain, you maintain ownership and control of it while looking for a buyer. The parked page can display ads or a "for sale" notice, letting potential buyers know the domain is available.
Is it worth it?
Parking is worthwhile if you need to retain ownership of a valuable domain, comply with auDA allocation rules, or plan to sell the domain later. However, revenue generation from parked domains is typically modest, and you’ll need to cover ongoing renewal fees.
