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Selection Criteria

Before accepting a name on our platform, we subject each name to stringent selection criteria. The three main criteria that we apply include:

  1. Demand 
  2. Uniqueness
  3. Quality 

We will briefly detail how we apply each criteria below. 

1. Demand

The primary criteria that we apply against all names is demand. The value of a name is typically dictated by the number of people or businesses that like to own the name. We make this assessment through our knowledge of the domain name market. At Brandzilla, we have many cumulative years of experience, so we know what types of names would be highly sought after from the market. 

2. Uniqueness 

Next, we apply a uniqueness score to each name. By uniqueness, we mean how many alternative names are there that a business could leverage. The less alternatives, the higher the score. Were you have a name that symbolises what a business is trying to achieve, with few quality alternatives, then you are on to a winner. At Brandzilla, we do this hard work so you don't have to. 

3. Quality

The last, but by no means the least, criteria is quality. Quality is a much broader category than those above. The key elements on quality include (non-exhaustive):

  • Length - how many characters is the name
  • Memorability - how memorable the name is 
  • Catchiness - how catchy the name is
  • Radio Test - if the name was to be read over the radio, would the audience be able to spell the name correctly in a maximum of two tries 
  • Brandability - could the name eventually develop into a well-recognised brand, such as, Apple, Amazon, Nike, and the like 

These are just some of the criteria that we apply in selecting each name to add to our platform. Trust in us to do the hard work for you.

Take your time and browse all of our names here